ABOUT US
When I launched my brand, I had already worked in the fashion industry for 10 years. I loved the idea of designing something that could enhance and perform in a person’s life. Fashion was always my first interest. I love seeing women in incredibly fashion-forward outfits. To me it just speaks to the life that woman leads and the confidence she has. Even when I am dressing, I always start from the feet up. I think it’s a very funny, modern way right now, people dress from the feet up.
Shoes are very emotional. For women, they carry the message that you want to give to the world. I usually attach Women from everyday life to the inspiration of the season, it’s definitely a very stylish and confident woman that is always consistent throughout any collection. Besides becoming addicted to designing and wearing my own shoes, what kept me going was that I always felt I had something unique to offer. I really want to create shoes that fill a void in the South African market. I wanted to offer something that represents my own interpretation of luxury.
Sometimes during the day, I think that people could make more effort. South Africa tends to be more casual.
